If the Woodies press conference call last Thursday is any indication, the 2012 mtvU Woodie Awards should be nothing if not entertaining.
Almost every year, mtvU (MTV’s college-focused subsidiary) hosts the Woodie Awards, an award show that hands out honors to artists who are getting noticed by the college-aged audience and who (hopefully) are on the cusp of becoming something huge. Last year was the first time the Woodies were held at South by Southwest (SXSW), the infamous Austin music festival, and this year will continue that tradition.
Along with the typical award show, this year mtvU is adding a festival component to the Woodies, which will feature artists such as fun., Chiddy Bang, Kimbra, A$AP Rocky, Gary Clark Jr. and more and will be streaming live online on March 15th.
The night following the day-long festival, the actual Woodie Awards will take place, which will include performances by Childish Gambino, Santigold, Steve Aoki, and others who have yet to be announced. Voting for the awards is open now through the 9th, save for the Breaking Woodie, which continues through the live show.
Keep in mind, though, that the Woodies won’t really air until the half-hour special on MTV and mtvU on Sunday, March 18th at 8 p.m. ET.
In preparation for this year’s Woodies, mtvU hosted a conference call last Thursday which included Breaking Woodie nominee and recipient MTV’s 2011 Hottest Breakthrough MC, MGK (aka Machine Gun Kelly); EDM Effect nominee and the man who will be closing out the awards show, Steve Aoki; and dual nominee for Woodie of the Year and Performing Woodie, Mac Miller.
If their conversations say anything about the upcoming awards show, it’s that they will certainly be interesting.