There's another British import that's washed up on American shores. Frankmusik is electro-pop artist/producer/songwriter signed to CherryTree records and his music is just the kick in the pants that pop music needs.
It's not that Frankmusik's work is a departure from the sounds that pop is currently in love with. I.e., anything electronic and distorted. But there's a keen sense of melody and music here that's missing in a lot of the soulless electro-pop being tossed around.
In his new single "Do It In the AM," featuring labelmates Far East Movement, Frankmusik crafts a hook that is both shamelessly catchy and remarkably instantaneous. There's no pretension about it as the production practically swells around the hook.
The video for "Do It In the AM" isn't nearly as thrilling as the song, because it pretty much just follows Frankmusik and the Far East Movements guys as they wander the streets, party and ride around in a car. But the song is pretty fantastic.
"The Do It In the AM video was a treat to do. In 3 days we hit a pool party, a desert, a shady motel, a motorbike convention, and the Hollywood Hills, just to name a few!" explained Frankmusik (aka Vincent Frank). "The concept is 'what the hell happened the night before?' A series of events seemingly related and unrelated hold the whole video together. Far East Movement tag along and act as my wing men on this frenzied night."
Watch the video for Frankmusik's new single below
